Select the Use button to add a tag to the body of your email. You may also use tags in the subject of your email by copying and pasting them directly in.

{FIRST_NAME}	Adds the recipients First Name.	Use
{LAST_NAME}	Adds the recipients Last Name.	Use
{COMPANY_NAME}	Adds the Company Name.	Use
{PORTAL_NAME}	Adds the application portals name.	Use
{MEMBER_NAME}	Adds the Recipients Membership name.	Use
{SIGNATURE_OPT_IN}	Adds the Opt-in link.	Use
{SIGNATURE_OPT_OUT}	Add the opt-out link.	Use
%signature%	Adds your preferred signature block.	Use
{Event_Start_Date}	Adds the Event's Start Date.(Events Only)	Use
{Event_End_Date}	Adds the Event's End Date.(Events Only)	Use
{Event_Name}	Adds the Event's Name.(Events Only)	Use
{Event_Description}	Adds the Event's Description.(Events Only)	Use
{Online_Training_Description}	Adds the Online Training Description.(Online Training Only)	Use
{Event_Specific_Dates}	Adds the Event's specific dates.(Events Only)	Use
{member_number}	Adds the Membership Number.	Use
{MemberSince}	Adds the Member Since Date.	Use
{CONTACTEMAIL}	Adds the Contact's Email Address.	Use
{EVENT_CREDITS}	Adds the Event's Credits.(Events Only)	Use
{CERTIFICATE_NUMBER}	Adds the Contact's Certificate Number	Use
{EVENTLOCATION}	Adds the Event's Location.	Use
{TOTALEVENTCREDITS}	The total number of credits that the contact has earned through the event tickets and workshops.	Use
{ASAPPEARSONBADGE}	Display the text of as appears field in the event setup.	Use
{contact_organization}	Displays the organization name of the contact.	Use
{RENEWALDATE}	Adds the Member Renewal Date in (yyyy-mm-dd).	Use
{MEMBERSHIP_YEAR}	Adds the Member's Membership Year	Use
{RENEWALDATE_MM-DD-YYYY}	Adds the Member Renewal Date in (mm-dd-yyyy).	Use
{LMS_CREDIT}	The number of credits the LMS course is worth for Continuing Education	Use
{COLLECTION_PERIOD_END-DATE_YYYY_MM_DD}	The end date of the CE collection period end date	Use
{LMS_COURSE_COMPLETION_DATE}	The completion date of the LMS course	Use
{INCEPTION_DATE}	Adds the Member Inception Date in (yyyy-mm-dd).	Use
{EVENT_END-DATE_MONTH_YYYY}	Adds Event End Date in Full Month Name and Year Format.(Events Only)	Use
{EVENT_END-DATE_MONTH_YYYY_ADD3}	Adds Event End Date in Full Month Name and Year Format Plus 3 Years.(Events Only)	Use
{WORKSHOP_NAME}	Adds the workshop name (if applicable)	Use
{WORKSHOP_DESCRIPTION}	Adds the workshop description (if applicable)	Use
{WORKSHOP_CREDITS}	Adds the workshop credit for related workshop (if applicable)	Use
{TOTALWORKSHOPCREDITS}	Adds the sum of all workshop credits for related event (if applicable)	Use
{Event_Start_Date_DD-MM-YYYY}	Adds the Event's Start Date in (dd-mm-yyyy).(Events Only)	Use
{Event_End_Date_DD-MM-YYYY}	Adds the Event's End Date in (dd-mm-yyyy).(Events Only)	Use
{RENEWALDATE_DD-MM-YYYY}	Adds the Member Renewal Date in (dd-mm-yyyy).	Use
{RENEWAL_DATE_MONTH_DD_YYYY}	Adds the Member Renewal Date in (Month Dth, yyyy).	Use
{INCEPTIONDATE_DD-MM-YYYY}	Adds the Member Inception Date in (dd-mm-yyyy).	Use

The Directors' Roundtable—helps you navigate the unique challenges and opportunities of running a circus organization.

Each month, we’ll spotlight timely, actionable topics to help you soar through the business seasons. From taming the January influx of new members, to preparing for summer camps, balancing the tightrope of budgets, and dazzling audiences with seasonal marketing initiatives, the Director’s Roundtable will equip you with the tools and strategies to keep your circus thriving year-round.

Director's Roundtable Series 2025

Tuesday Apr 22 2025, 2:00 PM - 3:15 PM
Tuesday May 27 2025, 2:00 PM - 3:15 PM
Tuesday June 24 2025, 2:00 PM - 3:15 PM
Tuesday July 29 2025, 2:00 PM - 3:15 PM
Tuesday Aug 26 2025, 2:00 PM - 3:15 PM
Tuesday Sep 30 2025, 2:00 PM - 3:15 PM
Tuesday Oct 28 2025, 2:00 PM - 3:15 PM
Tuesday Nov 25 2025, 2:00 PM - 3:15 PM
Tuesday Dec 30 2025, 2:00 PM - 3:15 PM
Virtual

Event Workshops

May Roundtable | Websites That Sell: Converting Visitors Into Students, Members, And Ticket Sales With Connie Holen

May 27, 2025 02:00 - 03:15
Fee: $0.00
Seats Remaining:25

Websites That Sell: Converting Visitors into Students, Members, and Ticket Sales

Guest Speaker: Connie Holen

Your website should be your hardest-working team member—welcoming casual browsers, clearly communicating your value, and guiding each visitor toward a clear next step. In this webinar, web strategist Connie Holen will walk you through the online journey your prospective clients take—from first click to registration—and help you spot the bottlenecks that may be slowing them down or sending them elsewhere.

Whether your programs are tuition-based, membership-driven, or performance-focused, this session will help you create a website that truly supports your business goals.

You’ll learn how to:

Identify and fix common website roadblocks that confuse or overwhelm visitors
Structure your site so every page supports enrollment, ticket sales, or community engagement
Write clear, compelling content that reflects your in-person experience and builds trust
Simplify navigation and calls-to-action so people know exactly what to do next

You'll leave with practical next steps to improve your website and increase conversions.

About Connie Holen

Connie Holen is a web designer, digital strategist, podcast host, speaker, and educator specializing in helping boutique fitness studio owners grow their businesses with less stress.

At Pixality Design — her boutique web design agency — Connie works collaboratively with her clients to turn technology overwhelm into practical solutions that work to attract clients and build revenue. Connie and her team combine real-life fitness industry experience with a deep understanding of client goals and challenges. The result is search engine-optimized Squarespace websites that are easily found, easy to update, and provide visitors with an exceptional online experience.

June Roundtable | From Follows To Bookings: Marketing On Autopilot: Build Systems That Sell For You With Tara Loney

June 24, 2025 02:00 - 03:15
Fee: $0.00
Seats Remaining:25

Marketing on Autopilot: Build Systems That Sell for You

Guest Speaker: Tara Loney

Struggling to keep up with DMs, follow-ups, and booking leads? This workshop is your step-by-step guide to setting up a streamlined backend system that does the heavy lifting for you. Tara Loney will show you how to create a high-converting nurture sequence, use ManyChat to automate your lead collection and DM replies, and connect it all to your scheduling platform. You’ll also get tips for promoting your offers on social without burning out. Think systems, not stress.

Tara Loney is a digital strategist and backend systems expert who helps entrepreneurs streamline their operations and automate with intention. She specializes in building out marketing funnels, lead capture systems, and email campaigns that don’t just sell—but educate and engage. From mapping out nurture and milestone sequences to setting up DM automations and scheduling workflows, Tara turns chaotic backends into clean, conversion-ready systems. Her approach blends strategy, simplicity, and soul—so you can stay consistent, show up with ease, and scale sustainably.

July Roundtable

July 22, 2025 01:00 - 02:15
Fee: $0.00
Seats Remaining:25

More information coming soon!

August Roundtable | Beyond The Logo: Building A Consistent Brand Experience With �Jenni Schwartz

August 26, 2025 01:00 - 02:15
Fee: $0.00
Seats Remaining:25

Beyond the Logo: Building a Consistent Brand Experience
Guest Speaker: Jenni Schwartz

In today’s competitive landscape, a strong and consistent brand isn’t just a nice-to-have—it’s essential for standing out. Join Jenni Schwartz, Co-Owner and Creative Director of Solmark Creative, as she dives into the importance of brand consistency across all touchpoints. From your physical space to your website and client communications, Jenni will explore how a cohesive brand experience builds trust, attracts the right audience, and creates lasting impact. You’ll leave with actionable insights to align your brand with your mission and values—beautifully and effectively.

Jenni Schwartz is the co-owner and creative director of Solmark Creative, a digital design and branding studio for the wellness-minded. With over 20 years of experience and hundreds of fitness clients around the globe, Jenni brings deep industry insight and a sharp creative eye to every project. Her studio specializes in helping boutique fitness brands build standout digital experiences and cohesive visual identities. When she’s not designing, Jenni volunteers as the organizer of the Palm Beach chapter of CreativeMornings and lives in South Florida with her husband and two daughters.

September Roundtable | Structuring Summer Camp For Long Term Growth With Mary Jessica Hammes & Ana Madrid

September 30, 2025 13:00 - 14:15
Fee: $0.00
Seats Remaining:25

Structuring Summer Camp for Long Term Growth

Guest Speakers: Mary Jessica Hammes & Ana Madrid

This discussion is for those studios who want to start, grow, or bring new ideas to their camp programming, which will in turn grow the overall studio. This is the time of year to start planning and laying the groundwork for camp programming, especially if you’d like to do a dry run with a fall or winter mini-camp.

Canopy offers 9 weeks of summer camp, multiple fall and winter mini-camps in October, November, and December, and a weeklong spring break camp in April, all alongside regular adult/child class programming. In our roundtable discussion, we will share how camp programming significantly impacts the studio’s overall budget and growing enrollment. We will also be prepared to talk about the logistics of scheduling, staffing, marketing, funding, providing scholarships/financial aid, how to teach a wide range of ages at camp, differentiation of instruction within small groups, managing student behavior, including students with disabilities, avoiding staff burnout, and applying SEL/Trauma-informed teaching practices to all of it.

Mary Jessica Hammes has 23 years experience teaching single point trapeze and 10+ years classroom teaching experience/PD (preschool, middle school ELA, high school journalism); Ana Madrid has her Masters in Education from UGA, taught in a Montessori classroom for many years, and has over 10 years of experience teaching single point trapeze.

October Roundtable

October 28, 2025 01:00 - 02:15
Fee: $0.00
Seats Remaining:25

More information coming soon!

Upcoming Events

May ACE Discussion -... May 13

June ACE Discussion:... June 10

June Social Circus C... June 17

July ACE Discussion:... July 8

AYCOFest Ashland Reg... September 5
Ashland, Oregon