Member365

Select the Use button to add a tag to the body of your email. You may also use tags in the subject of your email by copying and pasting them directly in.

{FIRST_NAME}	Adds the recipients First Name.	Use
{LAST_NAME}	Adds the recipients Last Name.	Use
{COMPANY_NAME}	Adds the Company Name.	Use
{PORTAL_NAME}	Adds the application portals name.	Use
{MEMBER_NAME}	Adds the Recipients Membership name.	Use
{SIGNATURE_OPT_IN}	Adds the Opt-in link.	Use
{SIGNATURE_OPT_OUT}	Add the opt-out link.	Use
%signature%	Adds your preferred signature block.	Use
{Event_Start_Date}	Adds the Event's Start Date.(Events Only)	Use
{Event_End_Date}	Adds the Event's End Date.(Events Only)	Use
{Event_Name}	Adds the Event's Name.(Events Only)	Use
{Event_Description}	Adds the Event's Description.(Events Only)	Use
{Online_Training_Description}	Adds the Online Training Description.(Online Training Only)	Use
{Event_Specific_Dates}	Adds the Event's specific dates.(Events Only)	Use
{member_number}	Adds the Membership Number.	Use
{MemberSince}	Adds the Member Since Date.	Use
{CONTACTEMAIL}	Adds the organization email address used as the "From" address for other membership-related emails (e.g., new member welcome emails). Manage email addresses here.	Use
{EVENT_CREDITS}	Adds the Event's Credits.(Events Only)	Use
{CERTIFICATE_NUMBER}	Adds the Contact's Certificate Number	Use
{EVENTLOCATION}	Adds the Event's Location.	Use
{TOTALEVENTCREDITS}	The total number of credits that the contact has earned through the event tickets and workshops.	Use
{ASAPPEARSONBADGE}	Display the text of as appears field in the event setup.	Use
{contact_organization}	Displays the organization name of the contact.	Use
{RENEWALDATE}	Adds the Member Renewal Date in (yyyy-mm-dd).	Use
{MEMBERSHIP_YEAR}	Adds the Member's Membership Year	Use
{RENEWALDATE_MM-DD-YYYY}	Adds the Member Renewal Date in (mm-dd-yyyy).	Use
{LMS_CREDIT}	The number of credits the LMS course is worth for Continuing Education	Use
{COLLECTION_PERIOD_END-DATE_YYYY_MM_DD}	The end date of the CE collection period end date	Use
{LMS_COURSE_COMPLETION_DATE}	The completion date of the LMS course	Use
{INCEPTION_DATE}	Adds the Member Inception Date in (yyyy-mm-dd).	Use
{EVENT_END-DATE_MONTH_YYYY}	Adds Event End Date in Full Month Name and Year Format.(Events Only)	Use
{EVENT_END-DATE_MONTH_YYYY_ADD3}	Adds Event End Date in Full Month Name and Year Format Plus 3 Years.(Events Only)	Use
{WORKSHOP_NAME}	Adds the workshop name (if applicable)	Use
{WORKSHOP_DESCRIPTION}	Adds the workshop description (if applicable)	Use
{WORKSHOP_CREDITS}	Adds the workshop credit for related workshop (if applicable)	Use
{TOTALWORKSHOPCREDITS}	Adds the sum of all workshop credits for related event (if applicable)	Use
{Event_Start_Date_DD-MM-YYYY}	Adds the Event's Start Date in (dd-mm-yyyy).(Events Only)	Use
{Event_End_Date_DD-MM-YYYY}	Adds the Event's End Date in (dd-mm-yyyy).(Events Only)	Use
{RENEWALDATE_DD-MM-YYYY}	Adds the Member Renewal Date in (dd-mm-yyyy).	Use
{RENEWAL_DATE_MONTH_DD_YYYY}	Adds the Member Renewal Date in (Month Dth, yyyy).	Use
{INCEPTIONDATE_DD-MM-YYYY}	Adds the Member Inception Date in (dd-mm-yyyy).	Use
{TODAYSDATE}	Adds the current date.	Use
{TODAYSYEAR}	Adds the current year.	Use
{QR_CODE}	Adds the QR Code for their contactID, name, and emailAddress	Use
{WORKSHOP_DATE}	The date of the workshop (if applicable).	Use
{WORKSHOP_START_TIME}	The start time of the workshop (if applicable).	Use
{WORKSHOP_END_TIME}	The end time of the workshop (if applicable).	Use
{MEMBEREMAIL}	Adds the Member's Email Address.	Use
{INCEPTIONDATE_DD_MONTH_YYYY}	Adds the Member Inception Date in (Day Month Year). - eg. 27 October 2025	Use
{RENEWAL_DATE_DD_MONTH_YYYY}	Adds the Member Renewal Date in (Day Month Year). - eg. 27 October 2025	Use

Speakers: Circus Minimus/AYCO founder Kevin O’Keefe and Circus Juventas Co-Founder Betty Butler

How to use theme and narrative to broaden and deepen your circus shows. How does a youth circus director choose a juicy theme or write a narrative? How will a theme or narrative act as the magnetic force that fuses together all the elements, ie. lights, sound, dance, gesture and costumes to provide the richest experience for the youth and your audiences? Find out the secrets from two directors at work on very different scales, each for over thirty years.

Kevin Maile O’Keefe has traveled the world since 1982 to both teach and study circus, theater and yoga. As the artistic director of Circus Minimus he has directed residencies and performances that have touched the lives of over 200,000 children and their families. In 2001 he was awarded an Excellence in Education award from the IJA. He received an advanced Hatha yoga certification in 1991 from the Integral Yoga Institute. For five years he was an instructor at the Big Apple Circus School in Harlem, New York. He is the founder and past president of the American Youth Circus Organization. A few of his many collaborations have resulted in Circus Poeticus, (with BJ Ward and 600 children) Circus Musicus (with the Hudson Valley Philharmonic Orchestra), CircusYoga -The Human art of Play (with Erin Maile O’Keefe), Circus Soup ( with sixty adults and children with disabilities) Circus Around the World, and the AYCO Festivals of 2001, 2003, 2005.

Elizabeth "Betty" Butler (Co-Founder) Circus Juventas developed an early love of circus where she trained as a teenager with legends such as the Flying Wallendas, Guistino Loyal and Willie Edelston at the Sailor Circus in Sarasota, Florida, and then at Florida State University’s Flying High Circus, while earning her bachelor’s degree in International Business and Italian. Along with her husband Dan, Betty founded Circus Juventas in 1994 and the couple soon realized that access to circus arts filled a niche not addressed by either traditional athletic or arts programs. Under Betty and Dan’s direction, as Artistic Director and Executive Director, Circus Juventas grew to train over 900 students annually and is nationally and internationally recognized as a leader in youth development through circus arts training. From 1994 to 2023, Betty conceived of and directed the creative details of each summer production, from script development to scoring, direction to set design, and choreography to costumes, to produce 28 annual large-scale, theatrically-infused showcases featuring CJ’s most advanced youth circus artists. Betty has been a featured speaker for prominent circus organizations such as AYCO, FMC, Smithsonian Institute, and the National Endowment for the Arts and served on the advisory board of the Federation Mondiale de Cirque in Monte Carlo, as well as being a founding member of the Global Alliance for Circus schools. Betty and her husband Dan retired to Florida in September of 2023 and now split their time between Minnesota where 4 of the 5 children live, while continuing to consult for Circus Juventas.

Rachel Butler Norris (Artistic Director) has been at Circus Juventas since its inception in 1994, first as a student, then as a coach, and now as an indispensable, leading force in the organization. As a student, she wowed audiences in innumerable Circus Juventas productions, performed in Madeline and the Gypsies at the Children’s Theater Company, and dazzled internationally at the Circo Fesivale Internazionale di Latina in Italy. After earning a BA in Advertising from the University of St. Thomas in 2008, she rose to the position of lead coach and then Assistant Artistic Director. Now as the Artistic Director, Rachel leads the artistic vision of CJ – overseeing and directing all performances under the big top!

Director's Roundtable - Theme or Narrative

February 24, 2026